Your business will fail, if you cannot cost-effectively attract customers. So, why not solve this, first?
With KorBoard, you can discover and size your market, find real customers, and, if you're just starting out, even validate your idea before you build your product/service.
KorBoard helps you track and measure Google, Facebook, SEO, and offline ad campaigns while providing you step-by-step guidance on how to optimize them. You will learn how to "split test" target markets, mediums, and messages, all the while optimizing your ability to acquire customers.
As Marc Andreesen says, a hot market is more important to startup success than any team or product. Determine early on if there is a market for your business and either pivot or optimize your way to real traction and real success!
The average web visitor spends just 7 seconds evaluating a website... How well does yours perform?
So you've perfected your acquisition strategy and proven market demand. Well done! But, just how interested is your market, really? How many visitors surrender their personal information and engage with your business?
Getting users to signup is a delicate dance. The appearance, layout, the words you use, the consistency of message, establishing trust and credibility, and even the signup methods you offer can make a huge difference. Even more confusingly, one style or message may work with one target market, but not at all with another.
KorBoard uses KorMethod's "Art of the 7-Second Close." Through a simple process of testing meaningful changes with potential customers, KorBoard helps you optimize your signup rate well into the double digits. And, if you're really lean, you can do all this with just a landing page!
Reduce your cost to acquire customers and expand reach by improving your business' virality.
Building a viral business isn't easy. Adding Facebook or twitter to your website will not make you "go viral." You need to compel users to invite their friends. You need to know when to use synthetic vs. organic engagement loops. You need to actively measure and improve viral decay rates and optimize your service to reduce viral cycle time (the time it takes one user to signup another).
KorBoard measures your Viral Co-efficient and helps you understand the nitty-gritty of your viral business. It provides an overall "virality index" and makes it easy to measure viral "loops," decay rates, and cycle times. Finally, with KorBoard, you will have all the tools you need to demystify the power, and the promise, of "viral."
Got people to your site and to signup? Congratulations! You have a market! But, can you get them to engage?
KorMethod defines "engagement" as "a user requesting value." So, your target customer bought into your pitch, came to your website, and even signed up... But did they actually invest the time to use your product? You can collect email addresses all day, but until users actually use your product or service, your business is just a hobby.
For any business to be successful, it must deliver value. But how do you deliver value, if no one is requesting it? KorBoard helps you measure user engagement and, step by step, make changes to improve it. It provides focus so you can improve your business every day. Best of all, you will know your changes are working, because KorBoard is based on real user behavior. This matters, because what people say is not always the same as what people do.
If you expect customers to open their wallets, you must provide them value. Do it. And do it often.
Once you can attract users and get them to engage, it's your time to shine. Your customer will expect you to deliver on the promise that got them sign up in the first place. At this stage, if you haven't already, you will complete the development of your Minimum Viable Product (MVP). If you can deliver value effectively, and you are solving a monetizable pain, you will have set the stage to convert your users to paid. Finally: revenue!
KorBoard accurately tracks the percentage of users that derive value from your service and enables you to test changes to improve value delivery. By making changes and following the guidance of KorBoard, you will please more of your users and iterate your way to product/market fit. Success here will set the stage for revenue and help you prepare to scale your business.
If customers love what you do, they will come back. If they really love what you do, they will come back with friends!
Successful businesses know that it is expensive to acquire a customer and, that by increasing repeat customer behavior, they can dramatically improve their ROI. The first step to improving retention is knowing how to measure it.
KorBoard helps you measure retention easily. You'll benefit from industry-standard birth-class, cohort retention by day, week, and month (which tells you, for example, how often your visitors return a day later, the day after that, and so on). More importantly however, KorBoard is the only product that automatically measures retention from one version of your product to the next (iteration to iteration)!
Counting dollars is important, but isn't it more important to actually increase paid users?
KorBoard helps you actively measure and improve the number of visitors or "free" users that convert to paid users. With the insights that KorBoard provides, you will be able to make iterative improvements to your business to increase paid conversion and maximize your ROI.
If you've completed every KorMetric, you've either proven or failed your business, efficiently and cost-effectively!
When you can successfully build your business from "Acquisition" to "Paid," you will have succeeded. If you become stuck at any point, unable to progress, you will have failed (or need to pivot). Either way, KorBoard will have helped you accomplish this as quickly as possible, spending as little money as possible. The alternative, of course, is every entrepreneur's nightmare: months and months of work, time, money, and human capital wasted.
If you achieve solid numbers, you will have proven that you have product/market fit. With the KorBoard, you will know exactly how much revenue to expect for every dollar spent. At this stage, you can easily take investment or scale your business: it will be time to make those hires, turn up that marketing budget, or kick off that expensive PR campaign. Congratulations!
Measure your way to success with KorBoard. Signup today for our free trial!